Management Team

Randal Barber, President and CEO

As President and CEO of CRU, Randal oversees all aspects of business for the computer data storage provider, including national and international distribution, product development, sales and marketing, and financing operations. Randal was a key player in the purchase of CRU from Logitech International in late 2002, bringing to the firm 20 years of experience in growth technology companies. He most recently founded and served as CEO and Director of PANELVIEW Inc., a leader in enhancements for flat panel display optics, and Graymor Coatings Inc., which supplied coating services for PANELVIEW.

Early in his career, Randal served as Development Engineer and Electronic Design Engineer for such tech companies as Tektronix Inc, Synergy Dataworks/Mentor Graphics, Xytec and Floating Point Systems. Randal holds a bachelor’s degree in Electronic Engineering from Oregon State University. He co-founded and manages the Graymor Charitable Foundation, an organization that provides funding for humanitarian, education and Christian outreach projects around the world.


Grady joined CRU in 2015 from Veber Partners, a regional investment and merchant banking firm. He is responsible for CRU’s sales, marketing, and manufacturing functions. He began his career with Hewlett Packard, where he spent 12 years in R&D, manufacturing, and other operational roles. He serves on the board of directors of the Oregon Symphony Association, and enjoys composing music in his spare time. Grady holds Bachelor’s degree in chemical engineering from the University of Washington, and an MBA from Duke University’s Fuqua School.

Dan Bovee, Vice President of Sales

Dan has global responsibility for all aspects of sales and business development. Bovee leads a customer-focused team in delivering a superior experience for customers and partners. With over 20 years of experience in the I.T. industry, Dan has held marketing and sales management positions at companies including LA Cie, Leading Technology and Now Software. Dan led the channel sales organization at Centrinity, Inc., a publicly traded software developer. Prior to that, he co-founded Sora Enterprises, a developer of internet communications software which was later acquired by Conversational Computing Corp. (Conversa). Dan studied Business Management at San Diego State University and serves on several boards and advisory councils including e.Channel Line and Channel Force.

Chris Kruell, Director of Marketing

As the Director of Marketing, Chris leads the sphere of marketing activities at CRU, including corporate branding, corporate and marketing communications, product marketing, marketing programs, and marketing strategy. Chris’s wide range of marketing, product, and branding expertise has been acquired in a variety of senior high tech marketing roles in companies small and large, including the VP of marketing at ERP-Link, an enterprise software company, and Lightfleet, an early stage hardware startup. He was a marketing director at Sun Microsystems and held several marketing positions at Cray Research and DataMyte. Chris holds a BS degree from Cornell University and an MA degree from Hamline University.

James Wiebe, Founder, WiebeTech

In July 2000, James recognized an opportunity after 25 years of computer industry expertise and founded WiebeTech. Previously, James founded and was the President and CEO of Newer Technology. James led the company to annual sales over $60 million and attained a leading position as provider of computer upgrades. James is an experienced pilot who loves to fly. The most exciting flights are to the Idaho back country where he and his buddies enjoy fly fishing, another one of his passions. James appeared in and enabled a MythBusters episode: “Duct Tape Plane,” where James flew an aircraft with duct tape repairs. James received his degree in Mathematics with emphasis in Computer Science from Tabor College in Hillsboro, KS

Jerry Hoobler, C.P.I.M., Director of Operations

One of CRU’s original employees in 1992, Jerry has 35 years of experience in all phases of materials, procurement, manufacturing, and operations for high tech companies. Throughout his extensive career, he’s developed, implemented, and maintained a wide variety of operational control systems, including repetitive manufacturing, job shop processing, process flow operations, Supply Chain KANBANs, military material traceability (including Hi-Rel and Space applications), “project cell” manufacturing, and Clean Room applications (class 1000). Jerry has been involved in several manufacturing and accounting control system implementations, three of which he served as team leader responsible for selection, development, implementation and maintenance of the systems.