Management Team

Randal Barber, President and CEO

As President and CEO of CRU, Randal oversees all aspects of business for the computer data storage provider, including national and international distribution, product development, sales and marketing, and financing operations. Randal was a key player in the purchase of CRU from Logitech International in late 2002, bringing to the firm 20 years of experience in growth technology companies. He most recently founded and served as CEO and Director of PANELVIEW Inc., a leader in enhancements for flat panel display optics, and Graymor Coatings Inc., which supplied coating services for PANELVIEW.

Early in his career, Randal served as Development Engineer and Electronic Design Engineer for such tech companies as Tektronix Inc, Synergy Dataworks/Mentor Graphics, Xytec and Floating Point Systems. Randal holds a bachelor’s degree in Electronic Engineering from Oregon State University. He co-founded and manages the Graymor Charitable Foundation, an organization that provides funding for humanitarian, education and Christian outreach projects around the world.

Dan Bovee, Vice President of Strategic & Global Alliances

Dan has global responsibility for all aspects of sales and business development. Bovee leads a customer-focused team in delivering a superior experience for customers and partners. With over 20 years of experience in the I.T. industry, Dan has held marketing and sales management positions at companies including LA Cie, Leading Technology and Now Software. Dan led the channel sales organization at Centrinity, Inc., a publicly traded software developer. Prior to that, he co-founded Sora Enterprises, a developer of internet communications software which was later acquired by Conversational Computing Corp. (Conversa). Dan studied Business Management at San Diego State University and serves on several boards and advisory councils including e.Channel Line and Channel Force.

Chris Kruell, Head of Marketing

As the Head of Marketing, Chris leads the sphere of marketing activities at CRU, including corporate branding, corporate and marketing communications, product marketing, marketing programs, and marketing strategy. Chris’s wide range of marketing, product, and branding expertise has been acquired in a variety of senior high tech marketing roles in companies small and large, including the VP of marketing at ERP-Link, an enterprise software company, and Lightfleet, an early stage hardware startup. He was a marketing director at Sun Microsystems and held several marketing positions in the high tech industry. In his spare time, Chris is an alpine climbing instructor and has served as president and board member of the Mazamas, a Portland-based non-profit organization that fosters a love of the mountains. Chris holds a BS degree from Cornell University and an MA degree from Hamline University.